Just because the Blue Apron stock price has gone down 30% or so, it does not mean you should do this.
The company’s share price fell to just above $7 after a wicked research report, which indicated that the stock was only worth $2. Northshore Research put a a target price on the company at $2, cited that because of “severe cost challenges as well as a competitive set that is broadening and intensifying.”
It boils down to whether they can deliver cheaper and faster than none other, Amazon.
Good luck, Blue Apron.